Publication design for The Rodeo magazine Volume Ten, featuring cover star Declan McKenna. Accompanying marketing assets + campaign also produced.
108 pages | 169mm x 239mm
Uncoated inner, soft-touch lamination to cover
Marketing campaign
The marketing campaign ran across Twitter, Facebook, Instagram and through Mailchimp newsletter channels. I was responsible for creating an integrated approach and assets that worked across and for particular platforms.
The assets created each featured a key graphic of each of the featured artists, along with a colour that was associated with their article within the publication.
One of the key marketing assets was the 3D render which created in Blender, having UV mapped the cover onto a to-scale model. I lit this with virtual studio lighting and then animated a perfect looping spin for use on social media.