Publication design for The Rodeo magazine Volume Nine, featuring cover star girl in red. Accompanying marketing assets + campaign also produced.
100 pages | 169mm x 239mm
Marketing campaign
The marketing campaign ran across Twitter, Facebook, Instagram and through Mailchimp newsletter channels. I was responsible for creating an integrated approach and assets that worked across and for particular platforms.
The assets created each featured a key graphic of each of the featured artists, along with a colour that was associated with their article within the publication. These graphics, brought together in something of a collage style with accompanying half-tones, helped translate the 'edgy', creative style of the magazine.
The marketing assets regularly used the Aztec pattern derived from the artist's blanket as a background, and a means to tie the different features within the mag together. Above is a pre-visualisation I made to explain to The Rodeo team how the Twitter banner and dark logo would work together.